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Scibids in the News
Thought Leadership - Op-Ed - Privacy - Industry Discussion

Next-Gen Media-Buying AI Elimites The Privacy Versus Performance Trade-Off

For the moment, we’re being spared apocalyptic headlines about the embattled cookie and the outsized reliance on personally identifiable information (PII) in digital marketing, but don’t get too comfortable.
By Rémi Lemonnier - May 2022