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Scibids in the News
Press Release

Spotify leverages Scibids’ AI to boost customer acquisition

Mumbai: Headquartered in Paris, Scibids, which works in the area of artificial intelligence (AI) for digital marketing, recently launched a campaign. This, it said, helped music streaming service Spotify deliver a 30 per cent increase in registrations at a 24 per cent lower cost per registration. Spotify leverages programmatic marketing to run customer acquisition campaigns. In order to further turbocharge its marketing ROI, Spotify recently introduced Scibids’ artificial intelligence solutions into its ad tech stack.
By Scibids - July 2022