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Content HUB

Check out the latest thought leadership, content, media and videos on Scibids AI.

Solving UK Marketing Challenges with AI

Scibids commissioned this Insights & Attitudes report with ExchangeWire to ascertain how UK advertisers are using AI in their ad stacks.

Thought Leadership - Industry Discussion - Survey

ATS London 2022: AI and the New Dawn of Virtuous Advertising – Rémi Lemonnier, Scibids

Rémi Lemonnier, co-founder and President of Scibids, delivered a keynote speech on AI and the dawn of virtuous advertising on day two of this year's ATS London. In his keynote, Lemonnier presents the case for AI as a solution to building [...]

Thought Leadership - Industry News - Industry Event - Industry Discussion

Next-Gen Media-Buying AI Eliminates The Privacy Versus Performance Trade-Off

For the moment, we’re being spared apocalyptic headlines about the embattled cookie and the outsized reliance on personally identifiable information (PII) in digital marketing, but don’t get too comfortable.

Thought Leadership - Op-Ed - Privacy - Industry Discussion

Xandr and Scibids Partner to Bring Customizable, Independent AI to Paid Digital Media Buyers

Xandr, and Scibids, the global leader in artificial intelligence for digital marketing, today announced a strategic alliance that seamlessly and automatically deploys Scibids AI within Xandr’s Invest DSP using Xandr’s Data Science Toolkit.

Industry News - Press Release

Programmatic Trends in APAC: Interview with Rahul Vasudev, Scibids

Ahead of the start of ATS Singapore 2022, Rahul Vasudev, managing director, APAC, Scibids, outlines key trends in programmatic from the region.

Industry News - Thought Leadership - Industry Discussion

AI driven custom algorithms are essential to achieving custom KPI’s like attention or qualified traffic at scale!

In the 2nd part of this 2 part series we will be covering off why custom algorithms are a crucial part of a programmatic traders toolbox when custom KPI’s such as Attention metrics need to be achieved.

Thought Leadership - Op-Ed

Unlocking ‘Virtuous Advertising’ with AI

In 2022, the marketing industry is being compelled to develop a new way of thinking: one which recognises and respects consumer concerns around data

Thought Leadership - Op-Ed - Industry Discussion

The impact of machine-learning & AI on programmatic advertising | Wandrille Leroy - Ad To The Bone - The Digital Advertising, AdTech & Programmatic Advertising Podcast

Did you know that some DSPs like DV360 (Google) will allow you to integrate a 3rd party AI? That is where Wandrille Leroy - VP of Partnerships at Scibids - and Scibids algorithms enter the scene.Bring-your-own-algorithm (BYOA) is the key to succes...

Thought Leadership - Scibids Q&A - Partner Event

Do you really need digital identifiers like 3rd party cookies anyway or is the answer AI driven custom bidding algorithms?

A major problem for agency and client marketers is that the digital advertising landscape is complex and ever shifting. Challenges facing modern marketers include the deprecation of third-party cookies, the quest for first-party data, the emergence of new channels such as connected TV and digital audio, or new metrics like attention, and the changing behaviour of target audiences.

Thought Leadership - Op-Ed

Combining AI with smart teams drives the best business outcomes

Artificial Intelligence (AI), particularly within the ad decisioning phase, is able to perform certain tasks better than any human can. For example, it can crunch huge datasets all day, every day, and come up with the best approach based on that data.

Thought Leadership - Op-Ed