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Content HUB

Check out the latest thought leadership, content, media and videos on Scibids AI.

Do you really need digital identifiers like 3rd party cookies anyway or is the answer AI driven custom bidding algorithms?

A major problem for agency and client marketers is that the digital advertising landscape is complex and ever shifting. Challenges facing modern marketers include the deprecation of third-party cookies, the quest for first-party data, the emergence of new channels such as connected TV and digital audio, or new metrics like attention, and the changing behaviour of target audiences.

Thought Leadership - Op-Ed

Solving UK Marketing Challenges with AI

Scibids commissioned this Insights & Attitudes report with ExchangeWire to ascertain how UK advertisers are using AI in their ad stacks.

Thought Leadership - Industry Discussion - Survey

Next-Gen Media-Buying AI Eliminates The Privacy Versus Performance Trade-Off

For the moment, we’re being spared apocalyptic headlines about the embattled cookie and the outsized reliance on personally identifiable information (PII) in digital marketing, but don’t get too comfortable.

Thought Leadership - Op-Ed - Privacy - Industry Discussion

Xandr and Scibids Partner to Bring Customizable, Independent AI to Paid Digital Media Buyers

Xandr, and Scibids, the global leader in artificial intelligence for digital marketing, today announced a strategic alliance that seamlessly and automatically deploys Scibids AI within Xandr’s Invest DSP using Xandr’s Data Science Toolkit.

Industry News - Press Release

Combining AI with smart teams drives the best business outcomes

Artificial Intelligence (AI), particularly within the ad decisioning phase, is able to perform certain tasks better than any human can. For example, it can crunch huge datasets all day, every day, and come up with the best approach based on that data.

Thought Leadership - Op-Ed

Spotify leverages Scibids’ AI to boost customer acquisition

Mumbai: Headquartered in Paris, Scibids, which works in the area of artificial intelligence (AI) for digital marketing, recently launched a campaign. This, it said, helped music streaming service Spotify deliver a 30 per cent increase in registrations at a 24 per cent lower cost per registration. Spotify leverages programmatic marketing to run customer acquisition campaigns. In order to further turbocharge its marketing ROI, Spotify recently introduced Scibids’ artificial intelligence solutions into its ad tech stack.

Press Release

Why Automated Technology Should Have Adaptability Built Into Its Design - Advertising Week

The industry’s reliance on data to create relevant campaigns has led to an explosion of automated technologies to process and analyze the available data more efficiently.

Thought Leadership - Op-Ed

Virtuous Advertising: Interview with Remi Lemonnier

In this article, Rémi Lemonnier, co-founder and president at Scibids, expands on some of the key findings from the study and introduces how AI can be used to address these challenges in terms of data, the environment, and human capital, thus realising the newly-coined concept of virtuous advertising.

Industry News - Thought Leadership - Scibids Q&A - Industry Event - Industry Discussion - Survey

The NDA Roundtable: what comes next for programmatic display advertising? - New Digital Age

New Digital Age (NDA), in association with Scibids, recently gathered a panel of industry experts to discuss the future of programmatic advertising.

Thought Leadership - Industry News - Partner Event

How To Boost Your Advertising – Even On A Startup Budget

#Startups looking to advertise are going up against big changes and even bigger ad spends. How can they compete? Tanya Iliakis, our Commercial Director for Canada, shares her top tips with

Thought Leadership