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Content HUB

Check out the latest thought leadership, content, media and videos on Scibids AI.

ATS Singapore 2022: The Value of AI in Marketing & Advertising – Fireside Chat with Scibids & Heineken

On day two of ATS Singapore 2022, Scibids took to the stage for a fireside chat focusing on the value of AI in marketing.

Thought Leadership - Industry News - Scibids Q&A - Partner Event - Industry Event

Why Custom AI Is Critical To The Modern Ad Stack

Advertisers’ increasing reliance on paid digital advertising channels to drive brand and sales growth, coupled with looming macroeconomic uncertainty, is urging them to understand how to get more out of their digital ad investments.

Industry News - Thought Leadership - Op-Ed - Privacy - Industry Discussion

Solving UK Marketing Challenges with AI

Scibids commissioned this Insights & Attitudes report with ExchangeWire to ascertain how UK advertisers are using AI in their ad stacks.

Thought Leadership - Industry Discussion - Survey

ATS London 2022: AI and the New Dawn of Virtuous Advertising – Rémi Lemonnier, Scibids

Rémi Lemonnier, co-founder and President of Scibids, delivered a keynote speech on AI and the dawn of virtuous advertising on day two of this year's ATS London. In his keynote, Lemonnier presents the case for AI as a solution to building [...]

Thought Leadership - Industry News - Industry Event - Industry Discussion

Next-Gen Media-Buying AI Eliminates The Privacy Versus Performance Trade-Off

For the moment, we’re being spared apocalyptic headlines about the embattled cookie and the outsized reliance on personally identifiable information (PII) in digital marketing, but don’t get too comfortable.

Thought Leadership - Op-Ed - Privacy - Industry Discussion

Why are marketers holding back from greater AI adoption?

Our industry is part way into a revolution in how we run effective campaigns on digital platforms, through the use of artificial intelligence. But the tech is opposed by challenges, blocking uptake to the technology and its benefits for marketers.

Thought Leadership - Op-Ed - Industry Discussion

The MadTech Podcast Special: The Biggest Opportunities for Agencies & Marketers in 2023

In this MadTech Podcast Special, Scibids' Harriet Cunningham and mSix's Stefan Kurkic discuss the biggest opportunities in 2023.

Thought Leadership - Scibids Q&A - Partner Event - Industry Discussion

Ospite di Radio Programmatic Michele Marzan, Country Director Italy di Scibids

Engage Conference 2022 - Michele Marzan, a Radio Programmatic, spiega perché l’Artificial Intelligence ha un ruolo chiave nel raggiungimento degli obiettivi...

Industry News - Thought Leadership - Scibids Q&A - Partner Event - Industry Discussion - Industry Event

Así es cómo las grandes marcas logran mejorar hasta un 70 % los resultados de las campañas con Inteligencia Artificial personalizada

Scibids ha reunido en Madrid a reputados profesionales del sector digital en un encuentro clave para analizar los retos de la optimización de campañas en el actual ecosistema.

Industry News - Press Release - Partner Event

IAB Italia presents the White Paper Cookie and Cookieless World

In the development of the document, particular attention was paid to the role that this tool plays in the new scenario that will be outlined with the disappearance of third-party cookies - scheduled for 2024 - to the study of best practices, case studies and strategic opportunities for advertisers.

Thought Leadership - Privacy - Partner Event