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Scibids in the News
Industry News - Thought Leadership - Privacy - Industry Discussion

‘The levy needed to crack’: Marketers consider IAB cookie consent conundrum

co-founder & GM Julien HIRTH was quoted in The Drum on the IAB TCF news and Facebook’s first user base retraction, "reminds us that the industry’s reliance on personal data as the fuel for marketing performance is unsustainable and existential."
By John McCarthy - February 2022