The impact of machine-learning & AI on programmatic advertising | Wandrille Leroy - Ad To The Bone - The Digital Advertising, AdTech & Programmatic Advertising Podcast

Did you know that some DSPs like DV360 (Google) will allow you to integrate a 3rd party AI? That is where Wandrille Leroy - VP of Partnerships at Scibids - and Scibids algorithms enter the scene.Bring-your-own-algorithm (BYOA) is the key to succes...