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Content HUB

Check out the latest thought leadership, content, media and videos on Scibids AI.

Spotify leverages Scibids’ AI to boost customer acquisition

Mumbai: Headquartered in Paris, Scibids, which works in the area of artificial intelligence (AI) for digital marketing, recently launched a campaign. This, it said, helped music streaming service Spotify deliver a 30 per cent increase in registrations at a 24 per cent lower cost per registration. Spotify leverages programmatic marketing to run customer acquisition campaigns. In order to further turbocharge its marketing ROI, Spotify recently introduced Scibids’ artificial intelligence solutions into its ad tech stack.

Press Release

Why Automated Technology Should Have Adaptability Built Into Its Design - Advertising Week

The industry’s reliance on data to create relevant campaigns has led to an explosion of automated technologies to process and analyze the available data more efficiently.

Thought Leadership - Op-Ed

Virtuous Advertising: Interview with Remi Lemonnier

In this article, Rémi Lemonnier, co-founder and president at Scibids, expands on some of the key findings from the study and introduces how AI can be used to address these challenges in terms of data, the environment, and human capital, thus realising the newly-coined concept of virtuous advertising.

Industry News - Thought Leadership - Scibids Q&A - Industry Event - Industry Discussion - Survey

The NDA Roundtable: what comes next for programmatic display advertising? - New Digital Age

New Digital Age (NDA), in association with Scibids, recently gathered a panel of industry experts to discuss the future of programmatic advertising.

Thought Leadership - Industry News - Partner Event

How To Boost Your Advertising – Even On A Startup Budget

#Startups looking to advertise are going up against big changes and even bigger ad spends. How can they compete? Tanya Iliakis, our Commercial Director for Canada, shares her top tips with BestStartup.ca

Thought Leadership

The AI Train is Speeding By. Will You Board or Watch it Pass?

In this #privacyfirst era of marketing, #AI has the potential to supercharge campaigns - as long as willing to embrace the technology. Writing for Marketing News Canada, our own Tanya Iliakis shares her views on how Canadian AI experience can can have a huge impact on the market

Thought Leadership

Scibids appoints adtech veteran Erich Wasserman to its Board

Scibids, the global leader in artificial intelligence (AI) for digital marketing, today announces the appointment of Erich Wasserman as its newest board member

Industry News - Thought Leadership - Industry Event

Trinity Lunch: Meet the Sponsors - Louisa Jones of Scibids - New Digital Age

With the NDA’s Summer ‘Trinity Lunch’ fast approaching, we caught up with the leaders of businesses sponsoring the event. Here, we meet Louisa Jones, UK Sales Director at Scibids...

Industry News - Thought Leadership - Scibids Q&A

Jakala chooses Scibids in Italy and UK as technology partner for privacy safe customization of programmatic advertising algorithms

The collaboration, which began in 2021 and already active in Spain with Bmind, introduced Artificial Intelligence solutions for next-generation media buying that eliminates the trade-off between privacy and results

Industry News - Industry Discussion

How Charlotte Tilbury Used AI To Deepen Its Data Pool

Charlotte Tilbury reduced average cost per acquisition (CPA) by 29% since it started working with Scibids, a company that specializes in AI for marketing.

Industry News