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Content HUB

Check out the latest thought leadership, content, media and videos on Scibids AI.

Mastering the marketing tech stack with AI and customisable algorithms

Customisable algorithms are one solution to many of the challenges of the cookieless future, as they don’t necessarily require any consumer interaction, and so brands and agencies don’t need to wade into the issues around consent and gathering first-party data.

Industry News - Thought Leadership - Op-Ed

Scibids' AI Technology to improve "Carbon Neutrality" and reduce the impact of digital advertising

The technology player is able to optimize the operational processes underpinning the advertising market and implement choices to reduce Co2

Industry News - Industry Discussion

Why are marketers holding back from greater AI adoption?

Our industry is part way into a revolution in how we run effective campaigns on digital platforms, through the use of artificial intelligence. But the tech is opposed by challenges, blocking uptake to the technology and its benefits for marketers.

Thought Leadership - Op-Ed - Industry Discussion

The MadTech Podcast Special: The Biggest Opportunities for Agencies & Marketers in 2023

In this MadTech Podcast Special, Scibids' Harriet Cunningham and mSix's Stefan Kurkic discuss the biggest opportunities in 2023.

Thought Leadership - Scibids Q&A - Partner Event - Industry Discussion

Ospite di Radio Programmatic Michele Marzan, Country Director Italy di Scibids

Engage Conference 2022 - Michele Marzan, a Radio Programmatic, spiega perché l’Artificial Intelligence ha un ruolo chiave nel raggiungimento degli obiettivi...

Industry News - Thought Leadership - Scibids Q&A - Partner Event - Industry Discussion - Industry Event

Así es cómo las grandes marcas logran mejorar hasta un 70 % los resultados de las campañas con Inteligencia Artificial personalizada

Scibids ha reunido en Madrid a reputados profesionales del sector digital en un encuentro clave para analizar los retos de la optimización de campañas en el actual ecosistema.

Industry News - Press Release - Partner Event

IAB Italia presents the White Paper Cookie and Cookieless World

In the development of the document, particular attention was paid to the role that this tool plays in the new scenario that will be outlined with the disappearance of third-party cookies - scheduled for 2024 - to the study of best practices, case studies and strategic opportunities for advertisers.

Thought Leadership - Privacy - Partner Event

How AI is boosting digital marketing in the Northern powerhouse

Businesses that fail to embrace AI risk being left behind, writes Matt Nash, UK Managing Director at Scibids.

Industry News - Thought Leadership - Op-Ed - Industry Discussion

ATS Singapore 2022 – Top Tips Ebook featuring Scibids' Rahul Vasudev

In order to understand the key trends in JAPAC, it’s important that not just marketers but the ecosystem understand a key underpinning of ad tech infrastructure. DSPs have set out to create an open and extensible ecosystem for digital marketing.

Industry News - Thought Leadership - Partner Event - Industry Discussion

Scibids develops new AI technology solutions for YouTube investment optimization

The technology player has released new dedicated solutions for brands to customize proprietary algorithms related to YouTube ads investments. The target is increasing their effectiveness and generating more brand lift.

Industry News - Press Release