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Content HUB

Check out the latest thought leadership, content, media and videos on Scibids AI.

Scibids Bolsters Rapid Growth with Appointment of New Senior Sales Director

Scibids, the global leader in artificial intelligence (AI) for digital marketing, announced the appointment of Mark Dunckley as senior sales director.

Press Release

Is this the dawn of advertising’s generative AI era?

What can generative AI do for the ad industry? Our industry experts take a look at what the tech means for bidding, buying and creativity

Industry News - Thought Leadership - Scibids Q&A - Industry Discussion

With AI-based Custom Algorithms, Marketers Wring More Value From the Open Web

Unlike other uses of AI technology, marketers say custom algorithms give them control.

Industry News - Thought Leadership - Op-Ed - Industry Discussion

ChatGPT for Ad Tech: Steps to Build an AI Strategy for Brands

The emergence of ChatGPT has been a mainstay of social feeds and discussions across the marketing ecosystem in recent weeks.

Industry News - Thought Leadership - Op-Ed - Industry Discussion

The advantages for brands using customized media buying algorithms. Scibids' point of view

The technology player focuses on the main benefits gained from using custom algorithms: +30% on conversion KPIs, +20% increase in average budget on advertising investments and savings of at least 50% of time spent by marketers on campaign management

Press Release - Industry News

The Year Ahead: Why Marketers Should Embrace Virtuous Advertising

As digital advertising matures, this may be the year of Virtuous Advertising. Learn from Eric Schwartz, Scibids, what it is and how AI can help achieve it.

Industry News - Thought Leadership - Op-Ed - Industry Discussion

How Retailers Can Ready Their E-Commerce for 2023 With AI

Artificial intelligence can be used by online retailers to meet a range of business-specific objectives, including making first-party and measurement data from across the ad stack actionable in the buying process, and boosting e-commerce conversions.

Thought Leadership - Industry News - Op-Ed - Industry Discussion

Driving retail conversions through difficult times with AI

Matt Nash, UK MD of Scibids, looks at how automation can help to continue driving conversions during the recession.

Industry News - Thought Leadership - Op-Ed

Mastering the marketing tech stack with AI and customisable algorithms

Customisable algorithms are one solution to many of the challenges of the cookieless future, as they don’t necessarily require any consumer interaction, and so brands and agencies don’t need to wade into the issues around consent and gathering first-party data.

Industry News - Thought Leadership - Op-Ed

Scibids' AI Technology to improve "Carbon Neutrality" and reduce the impact of digital advertising

The technology player is able to optimize the operational processes underpinning the advertising market and implement choices to reduce Co2

Industry News - Industry Discussion