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Content HUB

Check out the latest thought leadership, content, media and videos on Scibids AI.

IAB Italia presents the White Paper Cookie and Cookieless World

In the development of the document, particular attention was paid to the role that this tool plays in the new scenario that will be outlined with the disappearance of third-party cookies - scheduled for 2024 - to the study of best practices, case studies and strategic opportunities for advertisers.

Thought Leadership - Privacy - Partner Event

How AI is boosting digital marketing in the Northern powerhouse

Businesses that fail to embrace AI risk being left behind, writes Matt Nash, UK Managing Director at Scibids.

Industry News - Thought Leadership - Op-Ed - Industry Discussion

ATS Singapore 2022 – Top Tips Ebook featuring Scibids' Rahul Vasudev

In order to understand the key trends in JAPAC, it’s important that not just marketers but the ecosystem understand a key underpinning of ad tech infrastructure. DSPs have set out to create an open and extensible ecosystem for digital marketing.

Industry News - Thought Leadership - Partner Event - Industry Discussion

Scibids develops new AI technology solutions for YouTube investment optimization

The technology player has released new dedicated solutions for brands to customize proprietary algorithms related to YouTube ads investments. The target is increasing their effectiveness and generating more brand lift.

Industry News - Press Release

Programmatic Trends in APAC: Interview with Rahul Vasudev, Scibids

Ahead of the start of ATS Singapore 2022, Rahul Vasudev, managing director, APAC, Scibids, outlines key trends in programmatic from the region.

Industry News - Thought Leadership - Industry Discussion

AI driven custom algorithms are essential to achieving custom KPI’s like attention or qualified traffic at scale!

In the 2nd part of this 2 part series we will be covering off why custom algorithms are a crucial part of a programmatic traders toolbox when custom KPI’s such as Attention metrics need to be achieved.

Thought Leadership - Op-Ed

Unlocking ‘Virtuous Advertising’ with AI

In 2022, the marketing industry is being compelled to develop a new way of thinking: one which recognises and respects consumer concerns around data

Thought Leadership - Op-Ed - Industry Discussion

The impact of machine-learning & AI on programmatic advertising | Wandrille Leroy - Ad To The Bone - The Digital Advertising, AdTech & Programmatic Advertising Podcast

Did you know that some DSPs like DV360 (Google) will allow you to integrate a 3rd party AI? That is where Wandrille Leroy - VP of Partnerships at Scibids - and Scibids algorithms enter the scene.Bring-your-own-algorithm (BYOA) is the key to succes...

Thought Leadership - Scibids Q&A - Partner Event

Do you really need digital identifiers like 3rd party cookies anyway or is the answer AI driven custom bidding algorithms?

A major problem for agency and client marketers is that the digital advertising landscape is complex and ever shifting. Challenges facing modern marketers include the deprecation of third-party cookies, the quest for first-party data, the emergence of new channels such as connected TV and digital audio, or new metrics like attention, and the changing behaviour of target audiences.

Thought Leadership - Op-Ed

Combining AI with smart teams drives the best business outcomes

Artificial Intelligence (AI), particularly within the ad decisioning phase, is able to perform certain tasks better than any human can. For example, it can crunch huge datasets all day, every day, and come up with the best approach based on that data.

Thought Leadership - Op-Ed