Scibids AI empowers marketers to deliver&nbsp;on the promise of programmatic

Data expertise + context optimization winning combo

Situation

This company was specialized in data science about identifying and reaching the right audience and has put a very strong effort in generating very fine and smart user scorings. Historically self-serve, the company recently created a managed business unit to activate this data asset and expertise.
Challenge

After months of running, the team realized that campaign optimization was far more complex than targeting the right users and that they missed a lot of value. What the company needed was a tool on top of their data work, to automate the bidding process according simultaneously the value of the users they calculated, the value of the context and the budget left to spend.
Solution

Scibids mixed the user scorings with all the other variables characterizing an ad impression. For a same user, the bid amount was modified from multiples according the context.
Result

The added granularity in the evaluation of an impression opportunity helped the company to increase sales by a factor 2.

Scibids’ valued customers include trading desks, digital media agencies, advertiser-direct in-house digital teams, and managed-service ad tech companies. If you are working on programmatic campaigns, then Scibids is for you.

DSP

CLIENTS

Adtech

You have robust data sets, a refined tech stack, and built a managed-service business unit to leverage these assets. Scibids AI allows you to do more in less time; yielding more sales as you take on more clients and campaigns than you thought possible. See how we helped our Adtech clients' businesses grow.

Advertisers

Are you accustomed to leveraging multi-channel marketing to drive acquisition of new customers, but have found your programmatic efforts lackluster despite a wealth of audience data, impressive targeting capabilities, and the sizable tech investments you have made? Whether you are buying programmatic in-house or through an agency, Scibids can help you drive more revenue and customer acquisitions.

Trading desks and media agencies

We know that you are good at programmatic. We help our clients get even better. Set your agency apart from your competitors by leveraging the first AI designed specifically for programmatic traders. See how we’ve helped our clients gain organizational efficiencies, optimize campaign performance where it had previously stagnated, and grow media spend.

One Year With Scibids

Success Story : One Year With Scibids.

The level of customer service I have had is superior. Our contacts at Scibids are proactive in making suggestions to continuously improve campaign performance and overall great to work with
Kristin K. Associate Director, Data Science & Product

Situation

Challenge

Solution

Result

Data expertise + context optimization winning combo

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Adtech

Advertisers

Trading desks and media agencies

One Year With Scibids